AUTOMOTIVE
Launch and positioning films designed to support adoption of new technologies and redefine category perception.
Every project is built to communicate clearly, move audiences, and deliver measurable impact.
Bosch Autonomous | Director of Photography + Editor
Strategic film supporting public understanding of autonomous driving, designed to build trust and readiness ahead of large-scale deployment.
Crowd Park | Producer + Director
Mobility innovation story translating complex urban data solutions into a clear narrative for stakeholders, partners, and future users.
We Got You | Director of Photography
Operational messaging campaign aligning Ford Pro’s service ecosystem with the real needs of fleet decision-makers and operators.
Built To Tow | Director
Positioning film reframing electric trucks from novelty to capability, supporting Ford’s leadership narrative in the transition to EV work vehicles.
Ford Escape | Director + Director of Photography
Launch content aligning design, technology, and lifestyle positioning to introduce the next-generation Escape to a modern urban audience.
F150 Lowdown | Director + Director of Photography
Part of a multi-episode executive series translating complex EV strategy into practical ownership benefits to accelerate electric truck adoption.
Copyright © 2026 Erik Rubner - All Rights Reserved.
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